Global Site Selection Is Going Virtual
“Some exciting practical use applications exist right now, but this perception of virtual reality as science fiction turns some people off before they even look at it,” says Ellysse Dick, policy analyst with the Information Technology and Innovation Foundation. “It’s a huge challenge right now.”
The use case most prominently on her mind is FDI. Dick is co-author of “Attracting Foreign Direct Investments Through Augmented and Virtual Reality,” a thick policy analysis released by ITIF in late August. The timing of the report is auspicious, given the crimp on professional travel that has accompanied the COVID-19 pandemic. For investment promotion agencies, that has meant canceling in-person visits, events, fairs and missions, the types of events that are the bread and butter of lead generation.
