“This is the big moment for the [companies] to really show that what they’re doing is pro-innovation and pro-consumer,” said Robert Atkinson, president of the Information Technology and Innovation Foundation, which counts some of those companies’ officials on its board of directors.
“If they don’t do that well, and if the members push back enough, you could see it as a turning point where from now on, it’s going to be much harder slogging for the industry,” Atkinson said.