Recommendation
OMB should require federal agencies to monitor and report metrics about website performance to a public dashboard.
Details
The federal government should better track website metrics to promote accountability. OMB should require that federal agencies participate in the Digital Analytics Program (DAP) hosted by GSA, and OMB and GSA should expand DAP to include additional metrics, such as page-load speed, mobile friendliness, and accessibility. The government also should consolidate the data it collects on federal websites into a single pubic dashboard. Since most website tests can be automated, OMB should mandate that each agency regularly test its websites against each of these metrics and provide the data to the public dashboard.
Keep reading:
▪ Daniel Castro, Galia Nurko, and Alan McQuinn, “Benchmarking U.S. Government Websites” (ITIF, November 2017), https://itif.org/publications/2017/11/27/benchmarking-us-government-websites.