In a chapter for the new book Practicing Sustainability, Rob Atkinson wrote about sustainability from an innovation economics perspective, writing that sustainable development means that all people, particularly those in developing nations, be able to achieve the best possible standard of living while emphasizing that environmental sustainability is really only possible through radical technological innovation, especially clean energy innovation. His chapter shows the need to overlook the misguided claims that countries can't afford productivity - at the end of the day what is really not sustainable is low productivity and poverty.
