Genie Barton

Genie Barton
VP/Director, Online Behavioral Advertising Program
Council of Better Business Bureau

Genie Barton is Vice President and Director of the National Advertising Review Council/Council of Better Business Bureau’s Online Interest-Based Advertising Accountability Program. The goal of the Accountability Program is to bring all members of the advertising industry into compliance with the Principles. The Accountability Program seeks to achieve compliance by investigating potentially non-compliant entities based on data from its technology platform, research, or stakeholder complaints, working with the company to achieve compliance, issuing public decisions regarding compliance investigations, and referring entities that do not come into compliance to the appropriate government agency.

In her previous position as Vice President & General Counsel of USTelecom, Ms. Barton advocated for large, mid-size and small broadband service providers, where her focus was on the critical issues of privacy, online advertising, broadband classification, network management, and consumer protection. She has fifteen-years of executive, legislative and judicial branch experience with a strong record of accomplishment and innovation across a broad array of major public policy initiatives. Before coming to the private sector, Ms. Barton held a number of positions in government, including in the Wireless Communications Bureau and Office of the General Counsel at the Federal Communications Commission. She also served as Solicitor to the Board of the Congressional Office of Compliance and as a legislative counsel in the Office of the General Counsel at the Department of Commerce. Ms. Barton is a co-chair of the Federal Communications Bar Association Committee on Privacy and Data Security.


Recent Events

December 13, 2011

What are the benefits and limitations of self-regulation for online behavioral advertising?