How AR/VR Can Revolutionize the Way Businesses Market and Sell Products

Companies across the globe are beginning to leverage immersive technology to improve the way they market and sell goods. For example, online retailers have gradually implemented “preview in AR” functionality, allowing potential buyers to get a digital preview of the products they’re interested in. Car makers are offering virtual test drives to allow potential buyers to experience a vehicle. But businesses offering immersive experiences must navigate many laws and regulations, including those focused on data protection, truth in advertising, and intellectual property rights.

Watch ITIF's panel discussion with industry insiders and thought leaders about how companies can use immersive technologies to market and sell products and the impact of laws and regulations on these opportunities.