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Juan Londoño


Policy Analyst

Information Technology and Innovation Foundation

Twitter: @JuanMLondonoR

Juan Londoño is a policy analyst focusing on augmented and virtual reality at the Information Technology and Innovation Foundation. Prior to joining ITIF, Juan worked as a tech & innovation policy analyst at the American Action Forum, where his research focused on antitrust, content moderation, AR/VR, and the gaming economy. Juan holds an M.A. in Economics from George Mason University and a B.A. in Government & International Relations from the Universidad Externado de Colombia.

Recent Publications

September 19, 2022

IP and the Metaverse: The Digital Millennium Copyright Act Will Face Serious Challenges in the Metaverse

With the development of the metaverse and other Web3 technologies creating more challenges for protecting rightsholders from online theft, Congress should update the DMCA to foster greater use of innovative technologies to protect copyright online.

September 15, 2022

Hypothetical Risks Should Not Get in the Way of the Rollout of Eye-Tracking in AR/VR

The rollout of eye tracking technologies in AR/VR devices has sparked a conversation regarding the risks and benefits of its implementation. But due to the infancy of the technology, most of the arguments on the matter tend to be hypothetical.

July 29, 2022

The FTC’s Unfair Jab at Meta Is a Sharp Blow to the Nascent VR App Market

The FTC filed a complaint in federal district court seeking to block Meta’s acquisition of the virtual reality start-up, Within Unlimited. The complaint is seriously flawed, but if successful, its challenge to the acquisition could deliver a serious blow to the nascent VR app market.

July 15, 2022

Restricting Ad-Supported Monetization in the Metaverse Can Erect a Giant Barrier in Our Digital World

Despite its rise in popularity in recent times, there is no certainty over what the metaverse will look like and what practices will remain in the long term, including its predominant business model. Companies will likely try various models that combine ad-based and sale-based tools to find financial sustainability and a broad user base.

June 30, 2022

The Potential of AR/VR Technology to Promote Tourism

By promoting the creation of AR/VR-ready content, tourism offices and related organizations can both encourage tourism to their destinations and find new revenue streams that can help conserve vital infrastructure, such as national parks.

June 17, 2022

How Extended Reality Tools Can Improve Training for First Responders

The immersive nature of these technologies allows for a learn-by-doing approach to education, which can be particularly helpful for those professions which require individuals to be able to make quick judgment calls, where the difference between life and death is decided in a matter of seconds. Adopting XR-based training programs for first responders could provide them with safer, higher-quality training at a lower cost while driving up investment and innovation in the XR market.

April 28, 2022

Lessons from Social Media for Creating a Safe Metaverse

While scrutiny of metaverse platforms is essential to ensure a safe, equitable, and inclusive environment, policymakers should be cautious of rushing to regulate the metaverse, such as by eroding intermediary liability protections or restricting the use of “algorithms” because allowing platforms the freedom to experiment and innovate will best position them to address new challenges.

March 17, 2022

The Erosion of Intermediary Liability Protections Can End the Metaverse Before It Even Starts

Platforms will have to deal with two difficult questions when moderating content. First, what is the right balance between user safety and user privacy? Second, what is the right balance between accuracy and speed in content removal?

March 3, 2022

Animosity Towards “Big Tech” Should Not Drive Regulators to Hamper the Nascent VR Market

The VR market is a relatively young market with rapidly changing conditions and multiple competitors trying to establish their name.

More publications by Juan Londoño

Recent Events and Presentations

December 6, 2022

How AR/VR Can Revolutionize the Way Businesses Market and Sell Products

Join ITIF for a panel discussion with industry insiders and thought leaders about how companies can use immersive technologies to market and sell products and the impact of laws and regulations on these opportunities.

September 16, 2022

Public Policy for the Metaverse: Competition, Innovation, and Protections

Juan Londoño will be speaking at TPRC 2022 in Washington D.C. The panel will focus on the public policy questions surrounding the development of the metaverse, ranging from competition policy, privacy, and user safety.

September 14, 2022

AR/VR Policy Conference

Join the Information Technology and Innovation Foundation (ITIF) and the XR Association for the second annual AR/VR Policy Conference.

July 19, 2022

Insights from Social Media for Safety in the Metaverse

View ITIF's virtual discussion about user safety in social XR, including upcoming challenges and how to protect children and teenagers on these platforms.

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