Trends and Impact of Online Advertising in the EU

EDT
Tuesday, November 2, 2021 - 10:00 AM to 11:00 AM
Webinar

Targeted online advertising is an essential service for European businesses, society, and media. Europe is looking to define its policy strategy for the Digital Decade, and online advertising forms a core component of the Internet economy. However, many overlook and underestimate the valuable contribution of personalized online ads to Europe’s economy and its digital strategy, and some policymakers have even called for an outright ban.

ITIF's Center for Data Innovation hosted a panel discussion exploring how European businesses use digital advertising to generate growth, the structure of Europe’s market for online ads, and the contributions of targeted ads to the EU’s digital transformation.

Watch on the Center’s website.

11/02/2021 10:0011/02/2021 11:00America/New_YorkITIF Event: Trends and Impact of Online Advertising in the EUWebinarMore information: https://itif.org/events/2021/11/02/trends-and-impact-online-advertising-euMM/DD/YYYY
Speakers: 
Paul Hofheinz
President, Executive Director and Co-Founder
The Lisbon Council
Panelist
Enrico Girotto
Policy Officer
Federation of European Data & Marketing
Panelist
Greg Mroczkowski
Director of Public Policy
IAB Europe
Panelist
Konrad Shek
Director of Policy & Regulation
Advertising Association
Panelist
Benjamin Mueller
Senior Policy Analyst
Center for Data Innovation
Moderator