Trends and Impact of Online Advertising in the EU
Event Summary
Targeted online advertising is an essential service for European businesses, society, and media.Europe is looking to define its policy strategy for the Digital Decade, and online advertising forms a core component of the Internet economy. However, many overlook and underestimate the valuable contribution of personalized online ads to Europe’s economy and its digital strategy, and some policymakers have even called for an outright ban.
ITIF's Center for Data Innovation hosted a panel discussion exploring how European businesses use digital advertising to generate growth, the structure of Europe’s market for online ads, and the contributions of targeted ads to the EU’s digital transformation.
Speakers
