While online reviews help consumers make informed decisions on products and companies and inform companies about consumer experiences, some bad actors use deceptive practices, including submitting fake reviews, to manipulate consumer behavior and businesses' reputations.

Comments to the Federal Trade Commission Regarding Proposed Rulemaking to Address Fake Reviews

Watch ITIF's Center for Data Innovation's panel discussion about the prevalence of fake online reviews, their impact on companies and consumers alike, and steps policymakers can take to stop their spread.

How Can Policymakers Deter Fake Online Reviews?

Congress should enact legislation to protect consumers against frivolous lawsuits intended to silence critical reviews of products or services.

To Do: Protect Consumers Against SLAPP Suits

Businesses and e-commerce platforms have taken steps to remove fraudulent reviews, but policymakers need to address the problem of fake review brokers, or those who facilitate the creation and posting of fake reviews.

Fake Reviews Remain a Problem, But Policymakers Can Cut Them Off at the Source

State and federal governments should strengthen their enforcement actions, partner with the private sector to develop best practices, and pass legislation to protect consumers from lawsuits when they leave honest reviews.

More Action Needed to Combat Fake Online Reviews, New Report Finds

Reviews play a major role in e-commerce sales by allowing consumers to make informed decisions about products and businesses based on information from previous customers. However, fake reviews can impact trust in products and businesses by deceptively influencing consumer behavior.

Small Changes Could Strengthen the Proposed Fake Review Rule

The Federal Trade Commission should develop voluntary best practices for buyer protection programs on online marketplaces.

To Do: Develop Best Practices for Buyer Protection Programs

Morgan Stevens speaks about fake online reviews at the 2023 Consumer Protection Fall Conference hosted by the National Association of Attorneys General.

Consumer Protection Fall Conference: Fake Online Reviews

The FTC should not punish companies for rules that do not exist.

To Do: Prevent Fake Reviews

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How Policymakers Can Thwart the Rise of Fake Reviews

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Comments to the Federal Trade Commission Regarding Proposed Rulemaking to Address Fake Reviews

How Can Policymakers Deter Fake Online Reviews?

To Do: Protect Consumers Against SLAPP Suits