Creative Construction: The DNA of Sustained Innovation

In a review for the New York Journal of Books, Rob Atkinson writes that “Creative Construction: The DNA of Sustained Innovation” by Gary P. Pisano is a welcome addition to the debate over whether large companies can remain innovative. Further, it provides a detailed roadmap for how large organizations can become and stay innovative. As such, this book is not for everyone, although it is well written and a compelling read. But Rob writes that anyone involved in managing any organization, large or small, is likely to find much to appreciate in Creative Construction.