There is an inherent tension between regulators and innovators. Regulators seek to place limits on businesses to avoid risky scenarios that might result in harmful outcomes. In contrast, innovators take risks in their pursuit of new ideas. Unfortunately, as the economy has become more innovation-based, there has been considerably less focus on how regulatory agencies can both protect consumers from harm and avoid undermining incentives for innovation. In comments to the Federal Trade Commission, ITIF offers recommends how the FTC can better find this balance.