Rifkin, a longtime social critic and leading purveyor of techno-utopianism, argues in his latest book, The Zero Marginal Cost Society that within less than 50 years, technology will have developed to the point where there will be virtually no more jobs, where the marginal cost of everything will be zero and where capitalism will cease to exist. Besides that, not much will change. These types of wild, factually inaccurate pronouncements only serve to mislead the public and hamper the legitimate policy debate.