Juan Londoño
Juan Londoño was a policy analyst focusing on augmented and virtual reality at the Information Technology and Innovation Foundation. Prior to joining ITIF, Juan worked as a tech & innovation policy analyst at the American Action Forum, where his research focused on antitrust, content moderation, AR/VR, and the gaming economy. Juan holds an M.A. in Economics from George Mason University and a B.A. in Government & International Relations from the Universidad Externado de Colombia.
Recent Publications
User Safety in AR/VR: Protecting Teens
Teens are some of the enthusiastic early adopters of augmented and virtual reality devices and the metaverse. Their relative lack of maturity and naivete makes them more susceptible to safety threats than adults. Yet, current policy proposals are unlikely to make AR/VR safer and would make online experiences worse overall for both teens and adults.
Testimony to the Baltimore City Council Committee on Health, Environment, and Technology Regarding Facial Recognition Technology
Facial recognition has increased public safety, convenience for consumers and security for businesses.
The United States Is Already Playing Catch Up With Digital Twins
Planning and developing digital twins is a time-consuming process. While the U.S. government is only beginning to notice the potential benefits of using this tech, other countries have comprehensive adoption plans, with some of them already deploying tangible results.
The Response to Unity's Engine Monetization Changes Is a Lesson About Metaverse Competition
Regulators should view the response to Unity's engine monetization changes as a cautionary tale: Today’s market leaders are still responsive to market forces, and if they ignore their customers’ demands, they may not hold the same position in the future.
Alarmism Should Not Be the Guiding Principle Behind Metaverse Public Policy
Former FCC Commissioner Tom Wheeler recently called for proactively regulating the metaverse. But the regulatory interventions he proposed would do more harm than good.
Developing an R&D Strategy to Integrate Immersive Learning Into the Classroom
Introducing immersive technologies into classrooms has the potential to make the U.S. education system more effective. But before these technologies are deployed in schools, the federal government should increase R&D investments in key areas that need further research.
The EU’s Vision for a Robust Immersive Tech Sector is Irreconcilable With Its Regulations of Internet Services
The EU's strategy for Web 4.0 and virtual worlds has a laudable goal of fostering a supportive business environment to position the region as a hub for technological innovation. However, this objective is largely incompatible with the EU’s current regulations for Internet services.
Policymakers Should Address Barriers That Could Hold Back the Economic Potential of Immersive Technologies
Concerns over privacy and technical, logistical, and regulatory barriers to adoption as well as the lack of updated standards for immersive driving tools could hinder the economic potential of immersive technologies and introduce new safety risks. Policymakers should address these issues to ensure the projected benefits of immersive tech materialize.
Meta’s Teen Safety Features in Horizon Worlds Exemplify the Rapidly Changing Environment of the Metaverse
The recent slate of changes in Horizon Worlds' safety practices and standards is a great example of how metaverse platforms are constantly evolving to adapt to users’ needs and demands. Policymakers should wait before intervening in a nascent industry like the metaverse.
IP and the Metaverse: Inconsistent Regulation on Publicity Rights Will Likely Fuel New IP Challenges in the Metaverse
Today’s legal landscape for publicity rights is fractured, but policymakers have the opportunity to shape the framework for the metaverse in a way that appropriately balances users’ and rightsholders’ interests.
Excluding Teenagers From Online Services Stifles the Development of the Metaverse
In recent weeks, lawmakers have introduced legislation to ban or heavily restrict teenagers’ use of social media. But these bills will not keep teenagers safe from online harm, and they will severely stifle the development of the metaverse—an emerging immersive digital space that offers new opportunities for learning, working, and socializing.
Virtual Reality Is an Increasingly Competitive Market, Despite the FTC’s Concerns
Companies are flocking into an emerging field, attempting to lure consumers to their platforms with competitive prices, new features, and engaging content.
Recent Events and Presentations
AR/VR in Classrooms: The Roadmap to Widespread Adoption
Watch this panel discussion with policymakers and educators on how to rollout immersive technology in classrooms in ways that are efficient, safe, and inclusive.
2023 Florida Tech & Innovation Summit
Juan Londoño speaks about how artificial intelligence, augmented reality, and virtual reality are fundamentally changing the way humans interact with technology and one another at a conference hosted by the James Madison Institute.
AR/VR Policy Conference 2023
Join the Information Technology and Innovation Foundation (ITIF) and the XR Association for the third annual AR/VR Policy Conference. The event will feature a series of expert talks and panels discussing critical policy questions covering:
Fostering User Safety in AR/VR Technology
Join ITIF for a panel discussion with policymakers and thought leaders about how to ensure that users can enjoy the benefits of AR/VR technology safely.
Jurisdiction and Enforcing IP Rights in the Metaverse
Juan Londoño speaks on dispute resolution mechanisms that may have a role to play in resolving some NFT and IP issues.
How AR/VR Can Help Expand Apprenticeship Programs
Watch the panel discussion with policymakers and industry leaders about how the use of immersive technologies could bolster the efforts to increase apprenticeship offerings and enrollment in the United States. The event will feature remarks by Rep. Lisa Blunt Rochester (D-DE).
How AR/VR Can Revolutionize the Way Businesses Market and Sell Products
Watch ITIF's panel discussion with industry insiders and thought leaders about how companies can use immersive technologies to market and sell products and the impact of laws and regulations on these opportunities.
Public Policy for the Metaverse: Competition, Innovation, and Protections
Juan Londoño will be speaking at TPRC 2022 in Washington D.C. The panel will focus on the public policy questions surrounding the development of the metaverse, ranging from competition policy, privacy, and user safety.
AR/VR Policy Conference 2022
Join the Information Technology and Innovation Foundation (ITIF) and the XR Association for the second annual AR/VR Policy Conference.
Insights from Social Media for Safety in the Metaverse
View ITIF's virtual discussion about user safety in social XR, including upcoming challenges and how to protect children and teenagers on these platforms.