Becca Trate is a policy analyst focusing on innovation in retail at ITIF’s Center for Data Innovation. Previously, she worked as a communications manager for the National Association of Broadcasters. She holds a B.S. in Journalism from Ohio University.
Comments to the Federal Trade Commission Regarding Proposed Changes to the Funeral Rule
The FTC is considering updating the Funeral Rule to require funeral providers to display or distribute itemized price lists online and through electronic media. The Center for Data Innovation supports the proposed change, noting that updating the rule would allow consumers to more easily compare prices across the funeral services industry and likely lead to cost savings for funeral services.
How Policymakers Can Prevent Gift Card Scams
Gift card scams are on the rise. Scammers have relied on predatory tactics, emotional stories, and product tampering to steal nearly $450 million from unsuspecting Americans in the last three years alone, and the trend shows little signs of slowing.
Comments to the FTC on Updating the Endorsement Guides
Impactful revisions to the “Guides Concerning the Use of Endorsements and Testimonials in Advertising” should promote innovation, protect consumers, and capture how endorsement advertising has changed since 2009, with a focus on social media, consumer reviews, and advertising disclosures.
Best Practices to Combat Online Sale of Counterfeits in the EU and US
As policymakers worldwide explore new anti-counterfeiting measures in their regions, a consensus is emerging in the United States and the EU on best practices for e-commerce platforms to combat online sales of counterfeit goods.
Recent Events and Presentations
How Can Policymakers Deter Fake Online Reviews?
Watch ITIF's Center for Data Innovation's panel discussion about the prevalence of fake online reviews, their impact on companies and consumers alike, and steps policymakers can take to stop their spread.
How Should the FTC Address Deceptive Endorsement Advertising Online?
Join the Center for Data Innovation for a panel discussion on the future of the Endorsement Guides and how platforms and policymakers can work together to protect consumers, promote innovation, and improve advertising online.
Establishing Global Norms to Protect Online Shoppers from Dangerous Counterfeits
Watch Center for Data Innovation's panel discussion about how the public and private sector can work together to establish global norms and best practice to better protect consumers from counterfeits and ensure respect for intellectual property in e-commerce.