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AR/VR

As every sector of the global economy and nearly every facet of modern society undergo digital transformation, ITIF advocates for policies that spur not just the development of IT innovations, but more importantly their adoption and use throughout the economy. In the area of AR/VR, ITIF researches how immersive technologies can transform the ways people communicate, work, and learn.

AR/VR

Publications and Events

December 6, 2022|Events

How AR/VR Can Revolutionize the Way Businesses Market and Sell Products

Join ITIF for a panel discussion with industry insiders and thought leaders about how companies can use immersive technologies to market and sell products and the impact of laws and regulations on these opportunities.

November 22, 2022|Events

How Should the EU Approach the Metaverse?

Watch the discussion presented by ITIF's Center for Data Innovation on what policy issues EU policymakers should focus on in a possible metaverse initiative.

September 19, 2022|Blogs

IP and the Metaverse: The Digital Millennium Copyright Act Will Face Serious Challenges in the Metaverse

With the development of the metaverse and other Web3 technologies creating more challenges for protecting rightsholders from online theft, Congress should update the DMCA to foster greater use of innovative technologies to protect copyright online.

September 15, 2022|Blogs

Hypothetical Risks Should Not Get in the Way of the Rollout of Eye-Tracking in AR/VR

The rollout of eye tracking technologies in AR/VR devices has sparked a conversation regarding the risks and benefits of its implementation. But due to the infancy of the technology, most of the arguments on the matter tend to be hypothetical.

September 14, 2022|Events

AR/VR Policy Conference

Join the Information Technology and Innovation Foundation (ITIF) and the XR Association for the second annual AR/VR Policy Conference.

July 29, 2022|Blogs

The FTC’s Unfair Jab at Meta Is a Sharp Blow to the Nascent VR App Market

The FTC filed a complaint in federal district court seeking to block Meta’s acquisition of the virtual reality start-up, Within Unlimited. The complaint is seriously flawed, but if successful, its challenge to the acquisition could deliver a serious blow to the nascent VR app market.

July 29, 2022|Op-Eds & Commentary

Don’t Be Afraid of the Metaverse

The European Commission’s vigilance in monitoring large digital operators reveals an unfortunate distrust toward technology.

July 19, 2022|Events

Insights from Social Media for Safety in the Metaverse

View ITIF's virtual discussion about user safety in social XR, including upcoming challenges and how to protect children and teenagers on these platforms.

July 15, 2022|Blogs

Restricting Ad-Supported Monetization in the Metaverse Can Erect a Giant Barrier in Our Digital World

Despite its rise in popularity in recent times, there is no certainty over what the metaverse will look like and what practices will remain in the long term, including its predominant business model. Companies will likely try various models that combine ad-based and sale-based tools to find financial sustainability and a broad user base.

June 30, 2022|Blogs

The Potential of AR/VR Technology to Promote Tourism

By promoting the creation of AR/VR-ready content, tourism offices and related organizations can both encourage tourism to their destinations and find new revenue streams that can help conserve vital infrastructure, such as national parks.

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