AR/VR
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As every sector of the global economy and nearly every facet of modern society undergo digital transformation, ITIF advocates for policies that spur not just the development of IT innovations, but more importantly their adoption and use throughout the economy. In the area of AR/VR, ITIF researches how immersive technologies can transform the ways people communicate, work, and learn.
Featured
AR/VR’s Potential in Health Care
AR/VR innovation needs to accelerate in order to meet the critical demands of health care. Policymakers should empower and fund immersive technologies in the health-care industry because of the long-term cost saving benefits and positive impact on patient care.
ITIF Series on User Safety in AR/VR: Protecting Adults, Teens, and Kids
Over the past decade, augmented reality (AR) and virtual reality (VR) have seen continuous growth and maturation. As AR/VR technologies enter the mainstream, one priority is addressing user safety: ensuring AR/VR products and services do not cause injury, harm, or loss to users.
The Case for Immersive Tech in Apprenticeship Programs
Immersive technologies have already proved to be useful in supplementing classroom education and on-the-job training. Those successes underscore how implementing the technology can bolster the effectiveness of apprenticeship programs in the United States.
More Publications and Events
October 28, 2026|Events
Immersive Technology in the Classroom: Making Sense of Immersive XR in Education
Join the XR Association (XRA) and ITIF for a webinar discussing the real-world impact of immersive technology on teaching and learning—including how extended reality can deliver value for institutions, educators, and students.
October 13, 2026|Blogs
How Existing Laws Can Address Surveillance Fears About Smart Glasses
As smart glasses become more widespread, concerns about privacy and surveillance are prompting calls for bans and new regulations. Rather than imposing technology-specific restrictions, policymakers should use existing laws to address misuse and strengthen privacy protections through comprehensive federal legislation.
September 24, 2026|Events
AR/VR Policy Conference 2026
The sixth annual AR/VR Policy Conference presented by Information Technology and Innovation Foundation (ITIF) and the XR Association will take place on Thursday, September 24, 2026 in Washington, DC.
April 27, 2026|Blogs
How Brunei Is Training the Next Generation of VR Business Leaders
The Virtual Brunei Initiative shows how small nations can use immersive technology to build digital skills, promote cultural exchange, and drive economic growth through coordinated public-private partnerships.
September 17, 2025|Presentations
XR Community Discussion: Privacy and Accessibility
Alex Ambrose presents at a webinar co-hosted by XR Access and XRA.
September 9, 2025|Events
AR/VR Policy Conference 2025
The fifth annual AR/VR Policy Conference presented by ITIF and the XR Association took place on Tuesday, September 9, 2025 in Washington, DC. Watch the conference livestream.
August 28, 2025|Presentations
Headsets and Handcuffs: Legal Applications for AR/VR
Alex Ambrose presents at Congreso Internacional Estrategia Legal (CIEL) Talks, hosted by Instituto OMG.
January 24, 2025|Testimonies & Filings
Comments to Standards Australia Regarding Children’s Safety in the Metaverse
Standards Australia should establish age-based guidelines for the metaverse using existing content ratings; require device operating systems to create an opt-in “trustworthy child flag” system; work with global, government-led groups to build voluntary industry standards with a focus on interoperability; and promote digital literacy campaigns for children to operate in the metaverse safely.
September 12, 2024|Events
AR/VR Policy Conference 2024
Watch now for the fourth annual AR/VR Policy Conference presented by Information Technology and Innovation Foundation (ITIF) and the XR Association.
September 3, 2024|Reports & Briefings
User Safety in AR/VR: Protecting Kids
Children play a crucial role in driving adoption of immersive technologies—and parents, corporations, and regulators all have roles to play in balancing privacy and safety concerns to ensure they can enjoy safe, engaging, and innovative experiences.
