Context Matters: Building Trust in Digital Content

Logistical Note: Lunch will be available for in-person attendees.

As AI-generated content becomes more prevalent online, distinguishing between real and synthetic media is increasingly difficult. But even beyond AI, questions about the authenticity of digital photos, videos, and other online content are more pressing than ever. To build trust in the digital ecosystem, a growing coalition of technologists, creatives, and policymakers is turning to content provenance technologies—tools that help verify when, where, and how a piece of content was created and modified.

Join ITIF and the Coalition for Content Provenance and Authenticity (C2PA) for a timely discussion on how content transparency can strengthen trust across the digital ecosystem. This event will explore how secure, standards-based solutions—such as the C2PA specification—are being applied across a wide range of real-world settings, from cloud infrastructure and financial services to the public sector, advisory firms, and digital forensics, including efforts to combat child exploitation and image-based abuse. Attendees will learn from industry leaders, government experts, and law enforcement professionals about how provenance technologies help verify digital content, support evidentiary integrity, and inform policy solutions for a more secure and trustworthy information environment. Participants will have an opportunity to hear directly from forensic experts, industry leaders, and lawmakers on the role of provenance in securing the future of digital trust.

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