DOJ v. Google: What to Expect With Ad Tech Remedies

Following an intense two-week trial, Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia will now deliberate on the remedial measures to be imposed on Google following her prior decision that the company monopolized the ad server and ad exchange markets—two critical parts of its broader ad tech suite of products—by conditioning real-time access to its AdX ad exchange on the use of its DoubleClick for Publishers (DFP) ad server solution.

But will Judge Brinkema, like Judge Mehta before her in the Google search case, reject the Department of Justice’s request to break up Google, or will she find that structural relief is both necessary and likely to restore competition? And what other behavioral measures, beyond prohibiting the conduct she found to be unlawful, will Judge Brinkema order to “protect” the competitive process and undo the fruits of Google’s allegedly ill-gotten gains?

Please join ITIF’s Schumpeter Project on Competition Policy for a virtual panel with top experts who will discuss this landmark decision, its implications for the ad tech industry, and what it means for Google as its antitrust battles with the DOJ continue.

Questions for the speakers? Ask on Slido.