Publications: Seung Yeon (Sunny) Lee

Counterfeit K-beauty products are eroding brand value, endangering consumers, and threatening South Korea’s cultural and trade influence, making stronger cross-border cooperation and AI-driven enforcement essential.

South Korea must reduce its reliance on China for both semiconductor exports and raw materials by strengthening alliances with the United States and its partners, aligning with export controls, and building a more secure, diversified supply chain to safeguard its long-term competitiveness in the global chip race.

Congress’ decision to reject a federal moratorium on state-level AI regulation is a missed opportunity. Without a pause, the United States continues to face a patchwork of state laws that confuses consumers, burdens businesses, and slows innovation.

South Korea’s export restrictions on mapping data act as a protectionist measure that unfairly limits competition from foreign firms. Korean policymakers should reform these rules not only to remove this non-tariff trade barrier but also to ensure that they do not hold back the use of geospatial data by emerging AI tools.