Proposal to Revive ‘Do Not Track’ Doomed to Fail

Daniel Castro May 23, 2019
May 23, 2019

This week, a bill was introduced in Congress that would require all websites to adhere to a “do not track” web standard so that internet users could download an app or change a setting in their web browser and opt out of all data collection from online services unless the data is strictly necessary for a service to function. While proponents of this idea describe it as the online equivalent of the national Do Not Call Registry, Daniel Castro writes that the proposal shares little in common with that measure and would leave consumers worse off. In an op-ed for Morning Consult, he calls on policymakers to preserve the Internet ecosystem by opting out of “do not track” once and for all.