Congress has tasked the USDA Agricultural Marketing Service with implementing a disclosure requirement for foods that contain "GM" ingredients. The stated objective is to inform without misleading consumers. But "GM" is a process, not an ingredient, and special interests are admittedly intent on misleading consumers and fomenting unfounded fears. This mandate necessarily requires numerous compromises and must tread a narrow path. ITIF analyzes the issues and provides suggestions on how best to implement the mandate.