Innovating in a Service-driven Economy

In a new book, Stephen Ezell and two co-authors develop a compelling new model of the innovation process in service firms, called the Service Innovation Triangle, which they present through a fascinating series of comparative case studies, including Apple vs. Nokia, Amazon vs. Borders, and Facebook vs. MySpace. The book also features insightful interviews with leaders in service innovation, including Autodesk’s Jon Pittman, Intel’s Jose Avalos, and Doblin’s Eric Kiaer, plus top thinkers such as David Teece and Henry Chesbrough.