The Cost of Privacy: Netflix – Three Years & Three-Quarters of a Million Dollars

March 13, 2013

Today, Netflix announced a new feature—“Netflix Social”—which lets users share the TV shows and movies they watch on Netflix with their friends on Facebook. This was made possible because of an update to a privacy law. In this blog, ITIF Senior Analyst Daniel Castro argues that this is a clear example of how privacy laws can stall innovation. In this case, the cost of privacy was approximately three years and three-quarter of a million dollars.