The FTC Report on Consumer Privacy Misses the Mark

Although the FTC is a regulatory agency and thus should be expected to impose rules to advance its agenda of protecting consumers from unfair and deceptive practices, the Commission should recognize that privacy is but one of many values that consumers hold, and protecting privacy should be balanced against other competing interests. This does not mean that the FTC should minimize the importance of privacy, but it does mean the FTC should be cognizant and transparent about the costs of imposing privacy regulations.