Better Ways to Protect Consumer Privacy Than "Do Not Track"

Daniel Castro December 12, 2011
December 12, 2011

In an op-ed for USA Today, Senior Analyst Daniel Castro provides a rebuttal to the editorial board's support of "Do Not Track" legislation. He argues that Do Not Track would disrupt the successful business model which underpins the Internet's success. Rather than undermine this model, he suggests alternative solutions, such as focusing on more transparency and accountability, to better protect consumer privacy.