Testimony Before the FTC on How Journalism Will Survive in the Internet Age

Robert D. Atkinson March 9, 2010
March 9, 2010

How will journalism survive in the digital age? We have seen many venerable publications close. Many of those that remain have cut staff as more and more content and readership migrate online. But in testimony delivered a Federal Trade Commission workshop, ITIF President Rob Atkinson argued that new technologies and ways of seeking and obtaining information could actually help what we call newspapers survive and even thrive. Flexible displays and customization of content and advertising could create publications readers will greatly value and bring in ad revenue. There could be a period of uncertainty ahead, but it might be the new technologies that actually reinvigorate newspapers and magazines rather than threaten them. (see pages 116-129)