Americans’ Views of Internet Behavioral Targeting

Robert D. Atkinson October 26, 2009
October 26, 2009

A new poll shows that a majority of Americans don’t like behavioral targeting on the Internet, even when it’s done anonymously. But the poll is seriously flawed in that it did not ask Americans about the tradeoffs involved. If we are to make good public policy with regard to the Internet and privacy, it’s important to have a debate that explores all aspects of the issue. This poll failed to do that.