Amar Bhidé's Book on Venturesome Consumption Gets It Half Right

Robert D. Atkinson December 23, 2008
December 23, 2008

Amar Bhidé’s new book, The Venturesome Economy: How Innovation Sustains Prosperity in a More Connected World, rightly observes that the venturesomeness of a country’s consumers, their demand for innovation consumption, is crucial to achieve an innovative economy. While true, this does not mean that an economy’s ability to produce innovations—based largely on the underlying scientific and technological strength of its workforce and industries—is unimportant.