---
title: "Opportunities and Barriers in Online Shopping"
summary: |-
  John Horrigan of the Pew Internet & American Life Project discusses the results of a new Pew study examining the prospects and challenges in expanding e-commerce shopping.
date: "2008-02-22"
issues: ["Internet"]
canonical_url: "https://itif.org/events/2008/02/22/opportunities-and-barriers-online-shopping/"
---

# Opportunities and Barriers in Online Shopping

**Location:** The Information Technology and Innovation Foundation, 1250 Eye Street, NW, Suite 200, Washington, DC, District Of Columbia, 20005

Americans are of two minds about e-commerce; they like its convenience, but they worry about issues like sending credit card information over the Internet.

At this ITIF Forum, John Horrigan of the Pew Internet & American Life Project discusses the results of a new [Pew study](http://www.pewinternet.org/PPF/r/237/report_display.asp) examining the prospects and challenges in expanding e-commerce shopping. In particular, John discusses the frictions and barriers in the online shopping environment and where to target efforts to address those frictions so that all Americans can benefit.

---
*Source: Information Technology & Innovation Foundation (ITIF)*
*URL: https://itif.org/events/2008/02/22/opportunities-and-barriers-online-shopping/*