US v. Google (Again): A Post-Trial Analysis of the Ad Tech Case

On the heels of an adverse decision in the landmark DOJ v. Google search antitrust case, Google again finds itself in court against the DOJ. This antitrust lawsuit before Judge Leonie Brinkema in the U.S. District Court for the Eastern District of Virginia involves its Ad Manager suite of ad tech solutions.

In a highly technical and vigorous trial, the DOJ argued that Google has a monopoly in three specific ad tech markets: 1) the ad exchange market with the company’s AdX product, 2) the ad server market with Google’s Double Click for Publishers (DFP) offering, and 3) the ad network market with its Google Ads tool. The DOJ contended that Google maintained its monopoly power through a wide ranging course of conduct, including refusals to deal, predatory product design, and anticompetitive mergers.

In addition to offering procompetitive justifications for its behavior, Google took issue with the DOJ’s market definition and claims that it is an ad tech monopoly, as well as put forward evidence to establish the weaknesses of the DOJ’s theories of harm.

During this webinar, experts will discuss who is likely to prevail, what any potential remedy would look like, and how this ad tech case fits in with not just the Google search case but the other ongoing antitrust actions against “Big Tech.”

Join ITIF for this virtual panel discussion with experts exploring the merits and implications of the DOJ v. Google ad tech case.

Questions for the speakers? Ask on Slido.